Microsoft and Warner Bros Offer Free ‘Mortal Kombat’ Movie—But Only After a Week of Bing Use

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Warner Bros. and Microsoft are handing out free digital copies of the 2021 Mortal Kombat film to celebrate the theatrical launch of Mortal Kombat 2. There is a catch: recipients must use Bing as their default search engine for seven consecutive days.

The promotion, announced Thursday, requires participants to sign in with a Microsoft account and perform a search on Bing each day. After completing the seven‑day streak, they receive a code redeemable for the movie on participating platforms.

“This is a clever cross‑promotion that leverages the hype around the sequel to increase Bing’s user base,” said Sarah Chen, digital marketing analyst at TechInsights. “But it may frustrate fans who just want the movie without switching search engines.”

Background

Mortal Kombat (2021) was a reboot of the video‑game franchise, grossing over $84 million worldwide. Its sequel, currently in theaters, is expected to be a summer box‑office contender.

Microsoft has used similar Bing challenges in the past—offering gift cards, Xbox Game Pass trials, and other digital goods. Warner Bros. has also bundled movies with search‑based rewards, though rarely with such a long commitment.

What This Means

For fans, the offer represents a free (though time‑consuming) way to catch up before seeing the sequel. However, the seven‑day requirement creates a barrier that may limit participation to only the most dedicated viewers.

For Microsoft, the campaign aims to boost daily active users on Bing, which holds a single‑digit market share compared to Google’s dominance. Warner Bros. gets additional marketing exposure for the new film without paying for traditional advertising.

“This is a low‑risk, high‑reward tactic for both companies,” added Chen. “Even if only a fraction of users stick with Bing afterward, the data and habit change are valuable.”

Steps to claim the free Mortal Kombat movie:

1. Sign in to a Microsoft account on Bing.com.
2. Search on Bing each day for seven consecutive days.
3. After the seventh day, check the Rewards dashboard for the movie code.
4. Redeem the code on Vudu, Microsoft Store, or other participating services.

The offer is valid in the United States and limited to one movie per account. It ends one week after the last eligible day of the promotion.

For more details, visit the official Bing Rewards page or the Mortal Kombat 2 website.

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